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News

September 15th, 2015

Ford, U-M Accelerate Autonomous Vehicle Research With Ford Researchers In-House At New Robotics Lab on U-M Campus


Ford and the University of Michigan today announce they are teaming up to accelerate autonomous vehicle research and development with a first-ever arrangement that embeds Ford researchers and engineers into a new state-of-the-art robotics laboratory on U-M's Ann Arbor campus.

While the new robotics laboratory opens in 2020, by the end of this year Ford will move a dozen researchers into the North Campus Research Complex (NCRC).

The announcement is the latest in a series of actions by Ford as it moves toward having fully autonomous SAE-defined level 4-capable vehicles available for high-volume commercial use in 2021. Autonomous vehicles are part of Ford's expansion to be an auto and a mobility company.

"Ford engineers and researchers will begin working shoulder-to-shoulder with U-M faculty and students to test and learn about autonomous vehicle technology and innovation," said Mark Fields, Ford president and CEO. "We are aiming to show the world what we can achieve when leaders in business and academia work together to make people's lives better." 

Ten years into the Ford-University of Michigan Innovation Alliance, the two parties have agreed

Ford will lease the fourth floor of the new robotics laboratory. It is an approximately 140,000-square-foot building on Hayward Street, east of the university's Space Research Building.

The planned robotics laboratory will have space where machines walk, fly, drive and swim. The building will house labs, offices and classrooms, continuing a tradition of robotics leadership at U-M that includes the creation of MABEL, the world's fastest-running robot with knees.


September 12th, 2015

Ford, Harman To Revolutionize In-Vehicle Audio Experiences Worldwide Through B&O Play Sound System

As new car buyers say audio brands are influencing their opinions of vehicles, Ford and HARMAN are teaming up to revolutionize in-vehicle experiences through the introduction of all-new B&O PLAY audio systems in Ford vehicles worldwide.

"Customers tell us they value consistent, high-quality audio experiences, and our collaboration with HARMAN is helping provide that," said Raj Nair, Ford's executive vice president, product development and chief technical officer. "This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers."

A recent Ipsos 2016 Automotive Audio Branding study, shows roughly one-third of new car buyers say that the audio brand in their next vehicle would have a significant impact on their purchase consideration.

B&O PLAY's unique approach creates a customized audio experience for customers with specifically tailored speaker placement and calibration for each vehicle in the Ford range. This means dynamic tuning ensures optimal sound is maintained in the cabin no matter what driving conditions are like - and regardless of where someone sits.


September 22nd, 2015


Black Vehicles Most Popular, with 

Ford F-150 in Black the Most 

Searched Vehicle, Says Autotrader

DEARBORN, Mich., Sept. 21, 2015 - Black is the most popular vehicle color and Ford F-150 is the overall most searched-for black-colored vehicle on Autotrader - according to the car shopping site. 

Autotrader site search activity between January and June 2015 shows one in four new cars searched on Autotrader was black. These results track to Ford marketing data that shows Tuxedo Black, synonymous with Metallic Black, tops the list as the overall most popular paint option nationally for the 2015 Ford F-150.

"Color is a very important part of the vehicle purchase," said Barb Whalen, Ford color and materials design manager. "After, 'What vehicle did you get?' it's usually the second question asked - 'What color is it?' People relate their style to their color selection because it says something about their personality."

The popularity of black can be attributed in part to its association with strength and with more luxurious vehicles - according to Paul Czornij, North American coatings designer with BASF, a paint supplier for F-150.

"Black is a color of mystery, strength and boldness, and it's very common on high-end vehicles because there's that projection of power and strength," said Czornij.

While black is the overall most popular choice, white has grown in popularity and now tops the list for King Ranch and Platinum F-150 models, a trend Czornij attributes to the color's association with high-end, state-of-the-art smartphones and computers - an elegant and less utilitarian choice.

Depending on region, certain colors are more popular than others - particularly on higher trim levels. Magnetic and Bronze Fire are more popular on King Ranch and Lariat trucks out west - a trend Czornij attributes to an increased connection with the environment and the idea of "appropriateness" when it comes to selecting a color.

"With F-150, you have this idea of what sort of colors are appropriate for it," he said. "A connection to nature is important in the Southwest and on the West Coast. It works overtly and, to some degree, on the subliminal level as well with truck buyers."

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Ford's All-New Focus RS Sprints to 62 MPH in 4.7 Seconds and Hits 165 MPH

  • All-new 2016 Ford Focus RS sprints from 0-62 mph in 4.7 seconds and reaches a maximum speed of 165 mph
  • Fastest-ever Ford RS model will start at $36,605 featuring Ford Performance All-Wheel Drive and a projected 350 horsepower and 350 lb.-ft. of torque from its 2.3-liter EcoBoost® engine
  • Innovative Focus RS offers drive modes - including industry-first drift mode - along with launch control; customer deliveries of high-performance hatchback start in North America in spring 2016

DEARBORN, Mich., Sept. 16, 2015 - Ford Motor Company's all-new Focus RS will sprint from 0-62 mph in 4.7 seconds - making the high-performance hatchback the fastest-accelerating RS model yet.

Focus RS - powered by a specially engineered version of Ford's new 2.3-liter EcoBoost® engine producing projected 350 horsepower and 350 lb.-ft. of torque - will reach a top speed of 165 mph.

For the United States, Focus RS pricing will start at $36,605.

The all-new 2016 Focus RS optimizes acceleration by introducing launch control technology to a Ford RS model for the first time. Focus RS also debuts new Ford Performance All-Wheel Drive with Dynamic Torque Vectoring - for outstanding traction and grip with dynamic agility and cornering speed.

"The all-new Focus RS will bring the legendary nameplate to a new generation of global customers for the first time," said Dave Pericak, director, Ford Performance. "Focus RS delivers stunning performance and innovative technology at a price that will make both enthusiast consumers and premium automakers look twice."

Focus RS launch control configures the car's chassis and powertrain systems to deliver the fastest possible acceleration - in various track conditions. The driver selects launch control from the cluster menu, engages first gear, applies full throttle and releases the clutch. The system then delivers optimum drive - including distributing torque through the all-wheel-drive system, maintaining maximum torque using the turbo overboost function, managing traction control and setting the dampers.

To achieve maximum acceleration through the gears, a performance shift light in the instrument cluster alerts the driver when approaching the optimum upshift point of 5,900 rpm, and flashes if the engine hits the 6,800-rpm limit.

Ford Performance All-Wheel Drive uses twin electronically controlled clutch packs to manage the car's front/rear torque split, and can control side-to-side torque distribution on the rear axle - delivering the torque vectoring capability that produces a dramatic impact on handling and cornering stability.

The all-wheel-drive system monitors inputs from multiple vehicle sensors 100 times per second. To deliver optimum driving dynamics, the system was calibrated alongside the car's advanced electronic stability control, in particular, its brake-based Torque Vectoring Control that works in parallel with torque vectoring all-wheel drive.

Focus RS drivers can select from four different drive modes that configure the all-wheel-drive system, damper controls, electronic stability control, steering and engine responses, and exhaust sound to deliver optimum performance in road or circuit driving conditions. Normal, sport or track settings are available, along with a special drift mode to help the driver achieve controlled oversteer drifts at the track.

The new 2.3-liter EcoBoost shares its fundamental structure with the all-aluminum four-cylinder EcoBoost in the all-new Ford Mustang. The engine is significantly upgraded to improve power by more than 10 percent. It features a new low-inertia twin-scroll turbocharger with larger compressor, enhanced air intake design, and a large-bore high-performance exhaust.

Developed by a team of Ford Performance engineers in Europe and the United States, the all-new Focus RS is the third-generation Focus RS - following models launched in 2002 and 2009.

Ford Performance serves as an innovation laboratory and test bed to create unique performance vehicles, parts, accessories and experiences for customers. The group's work in aerodynamics, light-weighting, electronics, powertrain performance and fuel efficiency can be applied more broadly across Ford's product portfolio.

The 30th car to wear the legendary RS badge, Focus RS will be built in Saarlouis, Germany, and is one of 12 new performance vehicles Ford will bring to customers globally through 2020 as part of a new era of Ford performance. Ford expects delivery to North American customers in spring 2016.


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New Ford Smartwatch Apps Allow Electric Vehicle Owners to Check Status from their Wrist

  • Smartwatch owners can now download an update for the MyFord® Mobile app in the Apple App Store and Google Play, which includes Android Wear and Apple Watch smartwatch applications
  • The apps, developed by Ford engineers, allow users who drive Ford battery electric or plug-in hybrid vehicles to check their battery charge level, determine driving range before a trip and locate where their vehicle is parked, among many other offerings - all from their wrist
  • MyFord Mobile watch apps specifically developed to fit the design of both round and rectangular watch faces 

DEARBORN, Mich., Sept. 16, 2015 - Drivers of Ford electric and plug-in hybrid vehicles can now access their battery charge status, unlock their doors and get a driving score from their last trip with the MyFord® Mobile application for smartwatches.

"The app gives drivers the ability to quickly check important data like available range before leaving on a journey - without having to access the mobile application on their smartphone," said David Hatton, Ford manager, Connected Vehicles and Services. "The app can also notify users when their car is fully charged, helping a driver be courteous to other electric vehicle owners so they can free up the charging spot or avoid fees applied at some charging stations when you overrun your time after the charge is complete."

The watch apps were specifically developed for easy use and to fit smartwatch displays. For example, rounded gauges used match the look of round watch faces like that of the new Moto 360. If desired, using Apple Watch, the user can access the glance feature to simply swipe up on the watch interface to quickly launch the app. The apps are built to complement the MyFord Mobile platform, which debuted on Android and Apple smartphones in 2012.  

Smartwatch app features include:

  • Range and charge status for battery electric and plug-in hybrid vehicles
  • Capability to initiate preconditioning of vehicle cabin remotel
  • Locking/unlocking capability
  • Vehicle mileage summary
  • Last trip summary includes personal driving score, percentage of electric vehicle miles
  • Vehicle location provides walking or driving directions back to your parked car

The last trip feature lets drivers monitor their driving score - showing miles per gallon or miles per gallon equivalent, trip miles, and braking and driving efficiency. The graphic shows more green leaves the more efficient you drive.

Included with this update, the main app offers a Google Maps feature with pinch/zoom capability, which provides availability of nearby charging stations.   

The app with smartwatch features is designed for new or existing owners of Ford C-MAX Energi, Ford Focus Electric and Ford Fusion Energi. 

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Custom 2016 Shelby GT350R Mustang to be Auctioned at Cattle Baron's Ball in Aid of American Cancer Society

  • Ford Motor Company is auctioning a 2016 Shelby® GT350R Mustang to raise money for the American Cancer Society at the Cattle Baron's Ball Auction on Sept. 26
  • One-of-Kind Shelby GT350R Mustang with unique stripe and rear seat kit is sure to pony up enough horses for anyone attending the Cattle Baron's Ball
  • Since 1974, Ford Motor Company and the Ford Motor Company Fund have contributed a total of $1,883,290 to the greater Detroit area American Cancer Society; more than $820,000 of these contributions are associated with the Cattle Baron's Ball

DEARBORN, Mich., Sept. 22, 2015 - Ford Motor Company is to auction a one-of-a-kind 2016 Shelby® GT350R Mustang for the American Cancer Society 2015 Cattle Baron's Ball charity auction on Saturday, Sept. 26.

This special edition GT350R will be a one-of-a-kind creation for the event, featuring an Oxford white exterior with unique blue stripe and color design.

The unique blue stripe matches the accent stitching on the interior, including door panels, seats, center console, instrument panel and steering wheel. The Mustang features carbon fiber exterior accents and is the first Shelby GT350R with a Ford Performance Parts rear seat kit. It will also include Cattle Baron's Ball "one-of-one" sill plates and instrument panel badging.

Suppliers that donated time and materials to make this vehicle truly one-of-a-kind include: Carbon 2 Carbon, Detroit Manufacturing Systems, Faurecia North America, HFI, Ice Nine Group, Kay Automotive Graphics, Lear Corporation, Mad Industries, Recaro North America and Schmidt-Bowman Co., Inc.

"We are customizing this unique Shelby GT350R Mustang to attract the highest possible bids from car collectors and, ultimately, the most money to support American Cancer Society research, programs and services for cancer survivors and their loved ones," said Hau Thai-Tang, Ford Motor Company group vice president, Global Purchasing and Honorary Chair of the Cattle Baron's Ball.

Since 2003, the American Cancer Society Cattle Baron's Ball has enjoyed record-breaking success and is recognized as one of the most distinctive charitable events in Metro Detroit. Guests of Cattle Baron's Ball enjoy a unique Western-themed event complete with live entertainment, Texas-style cuisine provided by Detroit's finest eateries, dancing, a high-end live and silent auction, and other special attractions. This year's event will feature a performance by country duo The Swon Brothers.

The car will be auctioned during the live auction portion of the evening on Sept. 26. For those unable to attend the event in-person, call-in bids will be accepted. For more information about bidding via phone for the live auction, please call Christine Kenny at 248.663.3414.

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Ford Transit Connect Wagon: The Unminivan Breaks From Traditional Seven-Passenger People Mover

5/2/2014


Fuel efficient, flexible, uniquely styled and fun to drive, Transit Connect Wagon is an affordable people mover for families and active individuals who want to be ready for whatever life brings.

"Ford's all-new Transit Connect Wagon is unlike anything else," said Minyang Jiang, Transit Connect brand manager, Ford Motor Company. "It drives like a car, has the flexibility of a utility and can haul the payload of a full-size pickup. This new wagon is a great combination of affordability and functionality - a unique global vehicle we're proud to offer our customers."

Transit Connect Wagon is now on sale in North America at a starting price of around $25,000. It is available in two wheelbase lengths - a five-passenger with removable seating or a seven-passenger with fold-flat seating. It offers sliding side doors, a choice of a rear liftgate or side-hinged cargo doors, more than 100 cubic feet of cargo space and a maximum payload of 1,270 pounds. Available trim levels include XL, XLT and the range-topping Titanium.

Customers can select from two fuel-efficient four-cylinder engines - the standard 2.5-liter with an EPA-estimated rating of 28 mpg on the highway, and a 1.6-liter EcoBoost® with an EPA-estimated rating of 29 mpg highway.

Both engines are paired to a six-speed SelectShift® automatic transmission designed for smooth driving around town and efficiency on the highway.

Transit Connect Wagon shares Ford's global C-platform with the sporty Focus model, making it easy to maneuver in parking lots while being fun to drive on curvy roads. Torque vectoring control technology, which uses the brakes to provide stability through turns, is responsible for the fun handling characteristics the vehicle offers.


Ford Reveals All-New Focus Sedan, Retains World's Best-Selling Nameplate Title For 2013

4/9/2014



Award-Winning 1.0-Liter EcoBoost

In addition to a host of styling and technological advances, the new Focus will offer the remarkably efficient, fun-to-drive, award-winning 1.0-liter EcoBoost® engine with a six-speed transmission - surpassing the fuel efficiency of the previous model, and once again raising the bar amongst the competition. Twice already, automotive journalists have named Ford's 1.0-liter EcoBoost powerplant International Engine of the Year, for 2012 and 2013. The optional engine will be offered alongside the base 2.0-liter GDI I-4 engine, which currently helps the Focus deliver an EPA-estimated rating of 40 mpg on the highway.

"The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package," said Raj Nair, Ford group vice president, global product development. "Focus is already known for bringing together efficiency and fun, and our latest addition will bring consumers a whole new level of enjoyment - on the road and at the pump."

The smallest engine in the company's growing EcoBoost family will increase the choice for Ford customers in the United States, as Fiesta is already available with the 1.0-liter EcoBoost engine.

EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.


Ford Reveals 2015 Expedition With EcoBoost Engine, Advanced Technology, New Platinum Series

2/18/2014


  • 2015 Ford Expedition will feature 3.5-liter, direct-injected twin-turbocharged EcoBoost® engine popular in Ford F-Series; engine designed to deliver most powerful, fuel-efficient Expedition ever
  • Advanced technology in new Expedition includes Blind Spot Information System® with cross-traffic alert, electric power-assisted steering, SYNC® with MyFord Touch®, available suspension damping to improve passenger comfort; a new high-trim Platinum series debuts
  • Ford global utility vehicle sales rose 35 percent in 2013; Ford has been the leader in North America utility vehicle sales since 2011

The new 2015 Ford Expedition continues to represent the smart choice for people who need a full-size utility vehicle that provides capable performance, usable space and advanced technology.

Expedition now features Ford F-Series' popular 3.5-liter EcoBoost® engine, more technology than ever and a fresh new look. Launching later this year, it is the latest Ford nameplate to offer a Platinum series. Expedition is being shown for the first time in Texas, Ford's largest market by sales volume, and home to the top two cities for Expedition sales - Dallas and Houston.

Expedition debuted in 1996 and is Ford's largest utility vehicle. By most measures, it is a leader in interior space, accommodating eight passengers. Two versions are offered - the standard 119-inch wheelbase is just more than 6 inches longer than Ford Explorer. It has three rows of seats and up to 108.3 cubic feet of cargo space. The longer-wheelbase version sits on a 131-inch wheelbase, and features three rows of seats and up to 130.8 cubic feet of cargo space.


All-New Ford F-150 Redefines Full-Size Trucks As The Toughest, Smartest, Most Capable F-150 Ever

1/13/2014


F-150 is part of the Ford F-Series truck lineup, America's best-selling truck for 37 consecutive years and America's best-selling vehicle for 32 years.

"We have a unique connection with our customers," said Joe Hinrichs, Ford executive vice president and president of The Americas. "Time and again, F-150 has delivered the tougher, smarter features they want along with the capabilities they need for work or play. We build our trucks to their high standards."

In designing the backbone of the F-150, Ford engineers improved the truck's signature fully boxed ladder frame. It is all-new with more high-strength steel than ever - making it stronger and lighter. High-strength, military-grade, aluminum alloys - already used in aerospace, commercial transportation, energy and many other rugged industries - are used throughout the F-150 body for the first time, improving dent and ding resistance and also saving weight. Overall, up to 700 pounds of weight have been saved, helping the F-150 tow more, haul more, accelerate quicker and stop shorter, and contributing to efficiency.

"More than ever before, customers want a truck that is a dependable partner, mobile office and a go-anywhere workshop," said Raj Nair, Ford group vice president, Global Product Development. "To meet the needs of our truck customers, we created smart new features and a whole new approach to using advanced materials and engines to improve capability and efficiency."

The 2015 Ford F-150 is the strongest and most durable F-150 ever. Before it goes on sale, it will have been torture-tested in labs, at Ford proving grounds and in the hands of some of Ford's most demanding truck customers for more than 10 million miles.

The grueling testing simulated the demands Ford's customers will subject the truck to throughout its average lifetime. The tests include crisscrossing the country pulling heavy trailers and hefty loads through desert valleys and over high-altitude mountain passes - in temperatures from 20 degrees below zero to 120 degrees Fahrenheit.


Ford Mustang Marks 50 Years With All-New Sleek Design, Innovative Technologies And World-Class Performance

12/5/2013

The next chapter in the life of the iconic pony car begins today as the all-new Ford Mustang - loaded with innovative technologies and delivering world-class levels of performance - is simultaneously revealed around the globe in six cities on four continents.

"Ford Mustang inspires passion like no other car," said Raj Nair, Ford group vice president, global product development. "The visceral look, sound and performance of Mustang resonates with people, even if they've never driven one. Mustang is definitely more than just a car - it is the heart and soul of Ford."

The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements - including the long sculpted hood and short rear deck - with contemporary execution.

"You only get one chance to make a first impression, and when you see this car you immediately see a Mustang strong and true," said Moray Callum, Ford executive director, design, The Americas.

Several key design features define the all-new Mustang, including:

  • A lower, wider stance with a reduction in roof height, and wider rear fenders and track
  • The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass
  • Three-dimensional, tri-bar tail lamps with sequential turn signals
  • Contemporary execution of the signature shark-bite front fascia and trapezoidal grille

The way Mustang looks, drives and sounds is key to the visceral experience that makes drivers just want to get in and hit the road. With more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V6 and V8 are joined by an all-new 2.3-liter EcoBoost® engine that brings state-of-the-art technology to Mustang.

Mustang GT continues with the latest edition of the throaty 5.0-liter V8, now featuring an upgraded valvetrain and cylinder heads that yield more than 420 horsepower and 390 lb.-ft. of torque. A new intake manifold improves low-speed breathing for better fuel economy, idle stability and emissions.


Ford F-150 EcoBoost Hits 400,000 Sales, Saving 45 Million Gallons of Gas Annually

11/13/2013


Ford's strategy to deliver fuel-saving technology across its lineup is helping customers conserve at the pump, with F-150 owners making a big dent in gasoline usage.

In fact, F-150 EcoBoost owners collectively are saving an estimated 45 million gallons of gas annually, while out-towing competitive trucks of similar vintage by at least 1,000 pounds. This estimated 45 million gallon savings exceeds the estimated fuel savings of all Toyota and Tesla plug-in electrified vehicles sold in the U.S. through October, and assumes these electrified vehicles use no gasoline, replace the same number of 2010 F-150 V8 4x4 trucks and drive 15,000 miles per year.

Estimated fuel savings are based on the EPA-estimated combined ratings for 2011-13 F-150 EcoBoost models and for the same mix of 5.4-liter V8-equipped 2010 F-150 models, across 400,000 units and 15,000 miles of driving a year. F-150 EcoBoost sales are comprised mostly of 4x4 trucks with EPA-estimated ratings of 15 mpg city and 17 mpg combined, and a smaller percentage of 4x2 trucks with EPA-estimated ratings of 16 mpg city and 18 mpg combined. Ford has had success transitioning many customers to the new EcoBoost offering.

"F-150 EcoBoost is a great example of how our customers save at the pump while outworking the competition," says Scott.


MyFord Mobile Data Show Ford Plug-Ins Use Enough Electric-Only Miles To Circle World Eight Times Every Day

9/26/2013

Ford plug-in hybrid vehicles rack up enough electric-only miles every day to drive around the earth nearly eight times, a number rapidly increasing as Ford continues investing in infrastructure while exclusive features like MyFord® Mobile help improve driving habits.

Data show Ford plug-in hybrids are being driven about 203,000 electric miles every day and more than 8,400 miles every hour. The aggregate data are collected through MyFord Mobile, available on Ford's plug-in vehicles, Fusion Energi and C-MAX Energi, and Focus Electric.

The number of electric-only miles is expected to continue increasing, as data suggest driving habits evolve for new hybrid owners through the use of MyFord Mobile and other features such as SmartGauge® with EcoGuide. After six months, nearly 30 percent of all trips are gas-free compared with about 20 percent at the beginning of vehicle ownership.

MyFord Mobile available through the App Store and Google Play allows drivers to link up with their cars via an embedded AT&T wireless module that provides remote communication with the car to maximize utility and minimize operating costs; a multiyear wireless service subscription is included with every Ford electrified vehicle.

The data provide Ford decision makers with a clear picture of how vehicles are being used and are performing in the real world. A recent analysis found:

  • Charge stations accessible through MyFord Mobile: 20,000
  • Average number of trips between charges: Four
  • Average number of charges per vehicle every week: 6.3
  • Percent of Ford plug-in hybrids using level one charging stations: 70 percent
  • Short trips: 83 percent of one-way trips are of distances 20 miles or less



Technology Helps Fiesta Outsell Competitive Subcompacts as Ford Sees Fastest Share Growth Among Millennials

8/23/2013


  • The stylish, fuel-efficient and technology-loaded Ford Fiesta outsold the Toyota and Scion brands' triplet of subcompact vehicles in the first half of 2013, and is drawing a younger audience of 46 percent gen Y and gen X buyers, compared to Toyota's 36 percent average
  • Based on Ford analysis of Polk retail registration data, the Ford brand has grown its retail share of the millennial market faster than any other automotive brand since 2009, a pace that would soon make Ford the No. 1 choice for young buyers
  • Fifty-four percent of Fiesta buyers cite Ford SYNC®technology as a top purchase driver compared to Toyota's 37 percent average; 2014 Fiesta SE with Super Fuel Economy package is EPA-rated at 41 mpg highway, the only subcompact to achieve more than 40 mpg
  • One Ford global product strategy continues delivering innovations more rapidly, as the freshened 2014 Ford Fiesta adds the award-winning 1.0-liter EcoBoost®engine and MyFord Touch®driver connect technology


Ford Upgrades 2014 C-Max Hybrid For Better Fuel Economy, Changes 2013 Label To Improve Customer Satisfaction

8/15/2013


Underscoring its commitment to fuel economy leadership, Ford Motor Company today said it is upgrading the 2014 Ford C-MAX Hybrid, which will go on sale in December. The company also is changing the way it tests and labels the 2013 C-MAX Hybrid for fuel economy to better match performance and improve customer satisfaction.

The upgrades build on powertrain software updates Ford announced last month for the 2013 C-MAX Hybrid. The 2014 C-MAX also will benefit from several hardware changes, including:

  • Gearing changes that result in a more efficient transmission drive ratio
  • New hood seal, front and rear tire deflectors, A-pillar moldings and the addition of rear lift gate deflectors to improve vehicle aerodynamics
  • New engine oil with reduced friction

The enhancements to the 2014 C-MAX Hybrid are expected to improve customers' on-road fuel economy, especially at highway speeds.

"Ford is absolutely committed to being a leader in the hybrid market and to top fuel efficiency across our lineup," said Raj Nair, group vice president, global product development. "We are taking actions with our popular C-MAX Hybrid so that customers are even more satisfied with the vehicle's on-road fuel efficiency performance."


Ford Further Improving On-Road Hybrid Fuel Economy and Hiring For Future, Electrified Vehicle Share Quadruples

7/16/2013

As Ford's share of the U.S. electrified vehicle market has quadrupled in the past year, the company is announcing improvements to the on-road fuel economy performance of its hybrid vehicles, hiring new engineers, and expanding its research facilities for expected continued growth.


This year, Ford's share of the U.S. electrified vehicle market is up 12 share points to nearly 16 percent, while Toyota's share is down 8 share points, and more customers are trading in their Priuses for the new Ford C-MAX Hybrid.


"Strong consumer acceptance of Ford hybrids shows that our plan to lead in fuel economy across our lineup is working," said Raj Nair, group vice president, Global Product Development. "Our commitment to deliver great fuel economy in our cars, utilities and trucks is a key reason we are seeing strong growth in coastal markets and with import buyers."

Ford reported electrified vehicle sales of 46,197 units through June ? more than 400 percent higher than the same period a year ago. Ford C-MAX Hybrid and Ford C-MAX Energi plug-in hybrid are helping drive this growth. C-MAX is drawing new buyers in coastal markets and in Florida and Texas, as Toyota Prius U.S. sales have declined 5 percent. Meanwhile, the Ford brand had the largest retail share increase in California of any brand during the first five months of 2013, based on the latest Polk retail registration data

Last month, 64 percent of C-MAX Hybrid buyers came from non-Ford brands. In fact, the vehicle most traded in for a Ford C-MAX is Toyota Prius.


All New 2014 Ford F-150 Tremor Is World's First EcoBoost-Powered Sport Truck

6/27/2013

The 2014 Ford F-150 Tremor is the first-ever EcoBoost®-powered sport truck that addresses the needs of street truck enthusiasts looking for high-performance V8 power with V6 fuel economy.

The short-wheelbase, regular-cab Tremor goes on sale this fall delivering distinctive looks and performance. The all-new truck couples the style of the FX Appearance Package with an EcoBoost engine and a launch-optimized 4.10 rear axle ? the shortest final drive ratio offered in an EcoBoost F-150 ? helping provide customers with fast acceleration.

Tremor signals its sport truck capabilities with a custom-inspired FX Appearance Package featuring stealthy, flat-black accents that include unique 20-inch flat-black wheels, stylized bodyside graphics and black badges with red lettering.

F-150 Tremor is powered exclusively by Ford's groundbreaking 3.5-liter EcoBoost engine, which features:

  • 365 horsepower at 5,000 rpm on regular fuel
  • 420 lb.-ft. of torque at 2,500 rpm
  • Twin independent variable camshaft timing for improved performance and fuel economy
  • Up to 90 percent peak torque available from 1,700 rpm to 5,000rpm

An electronic locking rear differential that's standard for both two- and four-wheel-drive versions helps deliver the power to the pavement by improving traction during takeoff.

Connectivity comes standard on F-150 Tremor with MyFord Touch® powered by SYNC®. Designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack.


Ford F-150 Chosen as Best Light-Duty Pickup Truck by PickupTrucks.com and Popular Mechanics Magazine

6/17/13

The Ford F-150 has been named winner of the 2013 Light-Duty Challenge by the editors of PickupTrucks.com and Popular Mechanics Magazine.

"In our performance-oriented competitive events, the Ford half-ton was dominating," says Mark Williams, editor of PickupTrucks.com. "It finished in either first or second place in 11 of 13 events. If this were the Olympics, there would be a new Ford F-150 on a cereal box."
F-150 beat out five competitors, including two of the newest entries from General Motors and the latest Ram.
Judges tested the 2013 Ford F-150 against the 2014 Chevrolet Silverado 1500, 2014 GMC Sierra 1500, 2013 Nissan Titan, 2013 Ram 1500 and 2013 Toyota Tundra. Trucks were put through rigorous performance tests including 0-60 mph acceleration (loaded and unloaded), braking, overall handling, towing and fuel economy.
"The results of this test show why F-Series has been the best-selling pickup truck in America for more than 30 years," says Doug Scott, Ford truck group marketing manager. "We know our light-duty customers are looking for a pickup truck that delivers the leading combination of towing, payload, horsepower, torque and fuel economy, and this shootout proves F-150 continues to lead the pack."

2014 Ford Fiesta Earns Best-in-Class 41 MPG on the Highway

6/12/13


The new 2014 Ford Fiesta has achieved 41 mpg in EPA testing. Fiesta is the only subcompact car to surpass 40 mpg.

The fuel economy claim is for Fiesta SE with the Super Fuel Economy package that includes Ford's 1.6-liter engine and PowerShift automatic transmission. Along with the EPA-certified 41 mpg highway rating, Fiesta achieves 30 mpg in the city and 34 mpg combined.

The claim is significant because fuel economy is often cited as the No. 1 reason for purchase consideration in the subcompact class, according to Ford data. The new 2014 Fiesta will be arriving in dealers soon.

"The 2014 model is shaping up to be a game changer for Fiesta," said Liz Elser, Ford Fiesta marketing manager. "With the addition of Fiesta ST and the award-winning 1.0-liter EcoBoost®, we have fantastic performance and fuel efficiency. But with today's news, buyers will have a fuel-efficient Fiesta no matter which they choose."

Two key technologies help Fiesta achieve fuel economy leadership its advanced aerodynamics and dry, dual-clutch PowerShift automatic transmission.

In terms of aerodynamics, the SFE package adds rear spoiler, side air deflectors, underbody shields, lower grille blockers, low-rolling-resistance tires and cruise control. Together, these features decrease the amount of fuel needed to push the car through the air at speed.

The second enabler is the PowerShift transmission. Unlike regular, hydraulically operated automatic transmissions that use power-sapping torque converters, wet clutches and pumps, Ford's new dual-clutch PowerShift automatic consists of two manual transmissions in the same case working in parallel. Each has its own independent clutch unit controlled by computers, and fast-acting electromechanical actuators that shift the gears.



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